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Elimination of middleman

Why do publishers use Marketing Network? Because it connects them with advertisers. Since we already defined that the best friends of this niche are pharmaceutical companies and their distributors, there is no need to feed Marketing networks because they do nothing, but take money for "guess work" - content based advertising.

Examples

Keyword: Zovirax Prices that advertisers pay to Adsense
zovirax cream $3.68
zovirax ointment $2.58
zovirax $1.99
_____________ Google will pay you $0.40 -$0.50 max for showing this ads .

Solution

I just learned that there is something called pharmaceutical industry's direct-to-consumer (DTC) association which offers: "DTC Perspectives has targeted mailing lists available for one time usage. DTC Perspectives magazine has approximately 5,300 opt-in subscribers from the pharmaceutical marketing industry, including about 1,930 professionals from major pharma companies." So it would be possible to establish direct relations with ALL advertisers without Google/Yahoo mediation.
Advertiser will be REALLY happy.
Site owner will be REALLY happy.

This is all that matters

DTC National Conference 2007

Industry Event|April 10 – 12, 2007
Who’s Attending:
More than 600 industry members associated with marketing pharmaceuticals directly to consumers.

Why You Should Attend:
As the pharmaceutical industry's leading direct-to-consumer (DTC) event each year, the DTC National Conference is regarded as an important forum for DTC thought leaders. Held in DC over three days, the conference features networking opportunities and full coverage of the latest issues and research critical to DTC marketing.

More info about this event

04.04

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