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MAR
9th

Finances

Income generation

The project did generate income.
When the site was promoted and supported it made $5k-$7K a month.
The domain has never been promoted through paid placement. The idea was to invest into ourselves (vs. advertising company). Our efforts concentrated around "natural", and it paid off on long run. 3 years later we're still at the top positions.

Up until 3-4 months ago, the site has been generating in the range of $200-$800( This is after 3 years of "free fall")

- Memberships sales were the only source of income.
- Site NEVER had any affiliate program setup.
- SIte NEVER had any advertising. Google adsense block that you see on 1st page has been placed there 2-3 months ago. It generates about $50-$60 per month.

Expenses

$10/month ( dedicated server ($100/month runs 10 sites)

Memberships structure / Pricing scheme

• free basic membership
• $8.95 monthly
• $29/ life



Number of users ever paid: 2475
Number of users paid "lifetime": 1390

Statements

Statements are available from only 1 out of total 3 accounts associated with this site. The total on it is around $75K (available upon request).

Average

An "average" time on month-to-months would be something around 7-9 months

An "average" revenue from 2002 to 2007 ("good" and "bad" times together) would be something around $2K-$3K a month

09.03

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