stdFriends.com for sale

Market Research

This is a "market" on its own, maybe even larger than 'regular' market..

Just take a look at statistics:
• - "In the United States, an estimated 15.3 million new cases of sexually transmitted diseases (STDs) occur each year"
• - "About one in five people in the United States over age 12 – approximately 45 million individuals – are infected with HSV-2, the virus that causes genital herpes"
• - "Up to 1 million new HSV-2 infections may be transmitted each year in the United States"
• - "An estimated 20 million people in the United states are infected with HPV, and as many as 5.5 million new infections occur each year."

Source

Facts:

"Regular" people have plenty choices to live socially: they can go to bar and meet someone.. they can meet someone at company's picnic, or be introduced to someone by their friends and families. As a last resort they could go online and use one of thousands web-based dating services. In case of failure of current relationship, people start exploring all those options all over again. People, living with herpes/AIDS, don't have such options. 99% of them will not take chances of approaching someone, because of the fear of being rejected and embarrassed . Herpes is not a deadly disease, but it is not curable. If current relationship didn't work , the person will be forced to come back and start search all over again.. web is the only option.

Regular vs "STD" niche

Regular Market (US)	STD Market (US)	Conclusion
Market: 40 million "Fierce competition" Market available: N/A	Market: 45-60 million "only 12% knew they were infected" Market available: 4.5-6 million	Investment into education/awareness will be more effective that acquiring new members through PPC conversion. There is no way to force user to signup to regular site, but if someone knows that they have HPV, There is a 80-90% probability that they will join one of the std dating sites
no limitation on meeting partners	Meeting new people through web ONLY	Since people are stuck online - give them variety. Currently: dating & yahoo groups**
Advertising market
N/A	100% of all members/visitors are part of the same consumer group
N/A	100% of all visitors are part of the same consumer group as members
"toilet paper" - the only thing i could think off	There is a catalog of items, that you can sell to all members/visitors and they would be happy to buy it	Items= Rx . All members need Rx to maintain their condition.
Earnings
?	Each affiliate sale of TOP 10 most expensive items brings $90-$120 per sale. Affiliate payoffs 30%-60%	Price for anti-herpes medicine is high. Since we have market, it would be smart to create Rx Price comparison engine
N/A	Estimated cost of "special needs" is $1126.08 to $4504.32 per person for 6 months course	there is a good chance of earning $600-2200 per member. "regular"market " cannot even dream about such thing
Largest site: 15 million	Largest site: 70K users	Wrong approach to std market,4.5-6 million know that they have HPV. 25% of them are married, this leaves us with 3.5-4.5 million. All std social sites have maybe about 200K users all together. This is 15 -17 times less than it should be.

New business model

New business model will be provided to the buyer. It will include detailed info on how to:
- 300-400 time decrease of new members acquisition-related cost (from $30-$38 dating industry average)
- 3-5 time increase "per user/year" revenue
; - Keep members coming back to your site more often
- Add value to your "regular" dating business (if you have one)
- Start 2 new businesses (i'll be available and interested to run one of them.

09.03