1) Competitive Analysis
• Locate key competitor websites on major search engines: Google, Yahoo!, MSN
• Study competitive Google Adwords advertisements.
• Review source code for top ranking competitors.
• Review inbound link popularity.
• Read blogs and relevant news

Keyword Research Use competitor source code to begin developing master keyword list. Implement keyword research tools: WordTracker, Overture suggestion tool. Using Google's Adwords, and Overture engines to estimate budget and cost per click (CPC. on competitive keywords Website Enhancements Make improvements to website based on competitor and keyword research. Review site's structure to make sure it’s simple and conductive to selling. Make sure website copy is benefit-driven with repeated calls to action. Search Engine Optimization (SEO) Use top-converting keyword phrases as the basis for search optimization Implementation of "mode rewrite" for search engine-friendly address path Metadata & tags Create and install metatags for each relevant keyword phrase. Title tags, description tags, keyword tags. Search Engine bots (spiders) friendliness audit Monitoring keyword efficiency and rating

page Optimization Rework existingpages to make them search engine friendly. Adding keyword text, header tags, alt tags, keyword hyperlinks, Add new search bots-friendly pages and Keyword-rich content pages Site Map : HTML version and XML version for Google. Link Campaign management Build links page with relevant information, from non-competitive sources Sending out emails requesting inbound links. Viral marketing Search Engine Submission Submitting site for inclusion in major search engines: Google, Yahoo!, MSN Ongoing submission to smaller website directories and relevant websites. Monitoring / Reporting Monitor search engine ranking and inbound links reports. Review website traffic stats: unique visitors, top referring URLs, etc. Determine website sales conversion rate.