1. Increase your linkability: Think blogs, content, aggregation & linkbait.

2. Make tagging and bookmarking easy: Include calls to action for users to tag, bookmark and Digg your stuff. I'd suggest the Sociable Plugin if you have a Wordpress powered blog.

3. Reward inbound links: List blogs which link back to you via permalinks, trackbacks or recently linking blogs (like the Yahoo & Google blogs do).

4. Help your content travel: Content diversification can lead to mobility of your content beyond the browser.

5. Encourage the mashup: Let others use your content or tools to produce something a bit different or outside of the box with your stuff, even RSS.

6. Be a User Resource, even if it doesn't help you: Add value and outbound links, even if it doesn't help in the short term, it will in the long.

7. Reward helpful and valuable users: Give your contributors and readers the recognition they deserve.

8. Participate: Get in there and get involved in the discussions going on among the blogs and sites of others, and do it organically. Earn your rep on Digg.com, don't try and force it.

9. Know how to target your audience: Understand your appeal and those people you wish to attract.

10. Create content: A little bit of rules 1 & 4 here, but the underlying message is know the form of content working for you.

11. Be real: Transparency pays off and no one likes a fake.

12. Don't forget your roots, be humble: Sometimes it can be easy to get carried away being a BlogStar or industry talking head. Remember those who helped you along the way, and that respect will help all involved.

13. Don't be afraid to try new things, stay fresh: Social Media is changing and morphing by the minute, keep up on new tools, products and challenges in your social sphere.

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Digg site: Digg.com Info: Digg is all about user powered content. Every article on digg is submitted and voted on by the digg community. Share, discover, bookmark, and promote the news that's important to you! YouTube site: Youtube.com Info: On YouTube.com, people can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky and unusual. As more people capture special moments on video, YouTube is empowering them to become the broadcasters of tomorrow. BlueDot site: bluedot.com Info: Blue Dot, Inc., is a Seattle-based company whose mission is to help people stay connected with their friends, wherever they are, whenever they want. Through a new type of communication described as Social Discovery®, Blue Dot's free Web site allows users to find, save and share interesting Web content with friends and family.

Del.icio.us site: Del.icio.us Info: Keep links to your favorite articles, blogs, music, restaurant reviews, and more on del.icio.us and access them from any computer on the web. Share favorites with friends, family, and colleagues. Discover new things. Everything on del.icio.us is someone's favorite - they've already done the work of finding it. Explore and enjoy. Friendster site: Friendster.com Info:With more than 30 million members, Friendster is the best way to stay in touch with your friends and it's the fastest way to discover the people and things that matter to you most. Headquartered in the San Francisco Bay Area, Friendster aims to make the world a smaller place by bringing the power of social networking to every aspect of life, one friend at a time. MySpace site: myspace.com Info: MySpace is a social networking website offering an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos. MySpace also features an internal search engine and an internal e-mail system. It is headquartered in Santa Monica, California, USA, while its parent company is headquartered in New York City. According to Alexa Internet, it is currently the world's fourth most popular English-language website, the sixth most popular website in any language, and the third most popular website in the United States, though it has topped the chart on various weeks (note it is possible that other websites have a greater number of unique visitors). The service has gradually gained more popularity than similar websites to achieve nearly 80 percent of visits to online social networking websites. It has become an increasingly influential part of contemporary popular culture, especially in English speaking countries. The company employs 300 staff, is owned by News Corporation, and does not disclose revenues or profits separately from News Corporation. With the 100 millionth account being created on August 9, 2006 and a news story claiming 106 million accounts on September 8, 2006, the site reportedly attracts new registrations at a rate of 230,000 per day.