When a project is properly planned, designed, and executed, success is inevitable. A proper analysis of the project includes detailed planning of the specifications for all available tools and features, focus groups for their interest and feedback, and charting out the development within the given time frame. This step is crucial to the success of the rest of the project. The results from study phase allows for detailed specifications for the site layout and features. All specifications, design proofs, and storyboards will be subject to approval by the client to insure that the development team has captured the vision of the project.